About…..

With 20+ years of experience in an entrepreneurial and corporate setting, I bring a strategic yet creative approach to every project. Seamlessly blending marketing, merchandising, and creative operations to shape compelling brand narratives. With a background in digital marketing, content production, and project coordination, I specialize in turning creative vision into tangible results—whether through campaign execution, product development, or cross-functional collaboration.

My expertise spans CRM strategy, eCommerce, and content creation, allowing me to craft data-driven marketing initiatives that enhance brand visibility and engagement. From orchestrating multi-channel campaigns to managing creative teams and optimizing workflows, I ensure that every project is executed with both efficiency and artistry.

With a deep understanding of visual storytelling, process optimization, and brand strategy, I thrive at the intersection of creativity and operations—where big ideas meet flawless execution. Whether it's refining a brand’s digital presence, streamlining creative production, or leading a team toward a shared vision, my goal is to deliver work that not only looks stunning but drives meaningful impact.

When I’m not building brands and fine-tuning creative operations, you’ll find me embracing the chaos of being a boy mom and planning my next international adventure (preferably somewhere with a good beach and even better tequila). Life is meant to be lived boldly, and I bring that same energy to every project I take on.